About
As scrappy as they come.
An award-winning art director and designer with over 6 years of experience, known for producing strategic and innovativedesigns across diverse mediums such as print, web, experiential, television, and social platforms. Consistently delivers exceptional results for clients and agency, driving increased sales, heightened engagement, and brand awareness. Guides cross functional teams while shaping culture through collaboration and mentorship. Detail driven, creative and strategic thinker with a comprehensive skill set including color theory, typography, illustration, visual hierarchy, photography, and UX/UI design.
Experience
Spearheaded the development and launch of a new brand identity for HistoryMaker Homes, including logo design and comprehensive creative guidelines aligned with the company’s strategic direction, voice, and vision.
Executed the brand refresh across all digital and print mediums, ensuring consistency, clarity, and cohesion in visual communications company-wide.
Led the creative strategy and design direction for a new corporate website, significantly improving the home search experience and user journey for prospective buyers.
Conceptualized and produced immersive sales office environments within model homes through innovative design and branded installations, enhancing customer engagement and brand storytelling.
Established the visual and experiential design standards for all creative deliverables, serving as the brand steward across departments and external partners.
Mentored and coached direct reports and cross-functional team members on design fundamentals, branding execution, and iterative creative processes, fostering a culture of continuous improvement and collaboration.
HistoryMaker Homes
Creative Manager
Jan 2024-Jun 2025
The Barber Shop Marketing & Promotions
Senior Designer
Led the members within the digital and design team, offering mentorship and guidance, while strategically delegating tasks to facilitate their skill enhancement and professional advancement.
Championed seamless client interactions, directly interfacing with significant clients to translate their creative visions into impactful and strategic executions, consistently exceeding expectations.
Masterminded and executed a comprehensive year-long social media campaign and visionary branding initiative, orchestrating multiple content shoots, that leveraged and secured pivotal partner deals, elevating the brand's influence.
Architected and meticulously maintained more than 5 dynamic websites, driving elevated user experiences and achieving remarkable increases in conversion rates by 11-14%, encompassing clicks, calls, and sales.
Collaborated seamlessly with the Production Team to conceptualize and orchestrate award-winning campaigns, infusing valuable insights into vision, storyboards, and scripts to ensure the realization of exceptional creative outcomes.
Directed and managed the life cycle of projects of diverse mediums, spanning from initial conceptualization to final flawless execution, seamlessly orchestrating print works, branding endeavors, website designs, and effective digital advertisements.
Feb 2022-Jan 2024
The Barber Shop Marketing & Promotions
Digital Content Creator
Drove the development of a unified vision within the digital advertising sphere for clients seamlessly spanning websites, social platforms, and programmatic campaigns to ensure a holistic and dynamic online presence.
Engineered and optimized email templates and web page layouts, decreasing client's unsubscribe and drop-off rates by 20%, while elevating customer engagement and retention by 25%, solidifying the brand's connection with its audience.
Directed end-to-end product photography shoots, from concept to post-production editing, ensuring impactful visuals.
Collaborated with the Production Team and Digital Content Manager to fuse creativity and strategy into design concepts to drive impressive project outcomes.
Aug 2019-Feb 2022
The Barber Shop Marketing & Promotions
Graphic Designer
Enhanced media effectiveness across platforms, spanning print, digital, web, video, and programmatic, to maximize impact and drive exceptional results, by creating and maintaining a cohesive brand vision and executing strategic designs.
Precisely executed projects, adhering to the client's brand identity, working closely with Creative Director, delivering projects on time and on budget.
Jun 2018-Aug 2019
The Barber Shop Marketing & Promotions
Graphic Design Intern
Provided comprehensive support to the creative department across various channels, including print, digital, video, and other assigned mediums.
Aug 2017- Jun2018
Education
Southern Methodist University, Meadows School of the Arts
Awards
2023 Telly Award - Silver
Craft — Art Direction Social Video: ¡Yo Quiero! Squad Ghouls
2022 Telly Award - Bronze
Berkeys Disposal Disaster
2021 Davey Award for Social - Silver
TED Ventures Performance Medicine
2020 Dallas ADDY Awards - Bronze
Baker Brothers Clog Fight
2019 Davey Award for Website: Events - Silver
Mountain Time Ski Expo
2019 FEA/Haas & Wilkerson Pinnacle Award - Bronze
2018 Cottonwood Art Festival Commemorative Poster
Major: BFA in Studio Art
Minors: Graphic Design, Advertising
